you understand how we collect and use personal information from those who visit our website or
make use of our online facilities and services, and what we will and will not do with the
information we collect. Our Policy has been designed and created to ensure those affiliated with
Davis Swim And Fitness of our commitment and realization of our obligation not only to meet, but
to exceed, most existing privacy standards.
We reserve the right to make changes to this Policy at any given time. If you want to make sure
that you are up to date with the latest changes, we advise you to frequently visit this page. If at
any point in time Davis Swim And Fitness decides to make use of any personally identifiable
information on file, in a manner vastly different from that which was stated when this information
was initially collected, the user or users shall be promptly notified by email. Users at that time
shall have the option as to whether to permit the use of their information in this separate manner.
This Policy applies to Davis Swim And Fitness and any subsidiary company listed below, and it
governs any and all data collection and usage by us. Through the use of
davisswimandfitness.com and any subsidiary website listed below, you are therefore consenting
to the data collection procedures expressed in this Policy.
Subsidiary Company: Subsidiary Website:
Please note that this Policy does not govern the collection and use of information by companies
that Davis Swim And Fitnessdoes not control, nor by individuals not employed or managed by us.
providing the site with information. It is highly recommended and suggested that you review the
privacy policies and statements of any website you choose to use or frequent to better
understand the way in which websites garner, make use of and share the information collected.
Specifically, this Policy will inform you of the following
- What personally identifiable information is collected from you through our website;
- Why we collect personally identifiable information and the legal basis for such collection;
- How we use the collected information and with whom it may be shared;
- What choices are available to you regarding the use of your data; and
- The security procedures in place to protect the misuse of your information.
Information We Collect
It is always up to you whether to disclose personally identifiable information to us, although if you
elect not to do so, we reserve the right not to register you as a user or provide you with any
products or services.
In addition, Davis Swim And Fitness may have the occasion to collect non-personal anonymous
demographic information, such as age, gender, household income, political affiliation, race and
religion, as well as the type of browser you are using, IP address, or type of operating system,
which will assist us in providing and maintaining superior quality service.
Why We Collect Information and For How Long
We are collecting your data for several reasons:
· To better understand your needs and provide you with the services you have requested;
· To fulfill our legitimate interest in improving our services and products;
· To send you promotional emails containing information we think you may like when we
have your consent to do so;
· To contact you to fill out surveys or participate in other types of market research, when we
have your consent to do so;
· To customize our website according to your online behavior and personal preferences.
The data we collect from you will be stored for no longer than necessary. The length of time we
retain said information will be determined based upon the following criteria: the length of time
your personal information remains relevant; the length of time it is reasonable to keep records to
demonstrate that we have fulfilled our duties and obligations; any limitation periods within which
claims might be made; any retention periods prescribed by law or recommended by regulators,
professional bodies or associations; the type of contract we have with you, the existence of your
consent, and our legitimate interest in keeping such information as stated in this Policy.
Use of Information Collected
Davis Swim And Fitness may collect and may make use of personal information to assist in the
operation of our website and to ensure delivery of the services you need and request. At times,
we may find it necessary to use personally identifiable information as a means to keep you
informed of other possible products and/or services that may be available to you from
davisswimandfitness.com and its subsidiaries.
Davis Swim And Fitness and its subsidiaries may also be in contact with you with regards to
completing surveys and/or research questionnaires related to your opinion of current or potential